Great writing often fails to reach an audience because the core storyline is not fully developed or easily communicable. Sometimes, though, it is the writing style that lets the story down, e.g. too much exposition or it is not child-centric. Often it’s a bit of both. As the marketplace becomes increasingly more competitive, aspiring children’s authors need to ensure they put their best work forward to agents and publishers. Therefore the aim of Golden Egg Foundations is to help writers craft a strong foundation upon which to build their story.